MONSTER DNA LAUNCH

Monster DNA presents Alex Niggemann

Rediscover and express your identity with the new Monster DNA headphones. Monster is launching the brand new DNA headphones in South Africa on the 23^rd of March in Cape Town and the 24^th of March in Johannesburg.

The launch will see Alex Niggemann, producer, musician, DJ and label owner from Berlin bless South Africa with his House Music presence. At the age of 15 he fell in love with Techno music. Alex’s style is difficult to define, but he describes himself as a house DJ. He produces and plays whatever suits him at the moment: from dark tech house to classic house music. Gigs across North and South America and Europe have become part of his standard business routine. Summers have seen him performing in Europe and Ibiza while travelling through to Brazil and Asia. Alex has had many releases on top labels such as Poker Flat, Get Physical, and Supernature just to name a few. He also owns his own record label Soulfooled which opened in 2010. The focus at Soulfooled is on creating a new music platform and promptly responding to the trends in the electronic music scene so that artists can release their music sooner. The label has already signed a number of famous international artists including Audiofly, Till von Sein, Phonique and David Durango The focus at Soulfooled is on creating a new music platform and promptly responding to the trends in the electronic music scene so that artists can release their music sooner. The label has already signed a number of famous international artists including Audiofly, Till von Sein, Phonique and David Durango

The focus at Soulfooled is on creating a new music platform and promptly responding to the trends in the electronic music scene so that artists can release their music sooner. The label has already signed a number of famous international artists including Audiofly, Till von Sein, Phonique and David DurangThe focus at Soulfooled is on creating a platform for new music and promptly responding to the trends in the electronic music scene so that artists can release their music sooner. The label has already signed a number of famous international artists including Audiofly, Till von Sein, Phonique and David Durango. His productions enjoy a solid reputation. So it was no surprise to see him holding the number eight position on Resident Advisor‘s “Top 20 Charted Artists” in the end of 2009 ahead of DJ‘s such as Loco Dice, Joris Voorn or Ben Klock. Alex is managed by Blueprint artists for more info visit: www.blueprintartists.com. For more information on Alex visit: http://www.facebook.com/alexniggemann.official

Local support artists include Richard Marshall, Rob Sloan, Guy Herman, Vanessa Holliday, Roger D’Lux, Floyd Lavine, Diggin4Dodge, JustSmart, Ryan Sullivan, Keren Onay, Les Afrique & A.B (Household Funk)

Monster DNA is all about expressing who you are and what you stand for. The headphones comes stock in four different two-toned colour designs but can be customised to suit your personality. The bold, triangular headset produces rich, fresh and clear sound. It is tough and durable and has comfortable advanced noise isolating cushions. It also has dual-port inputs that allows up to five headphones to connect and share headphones.

Monster is the world’s leading manufacturer of high-performance, sonically superior headphones. The Pure Monster Sound, thanks to the latest propriety technologies and sonic innovations, brings the full experience of live music to music lovers and concert goers everywhere. It is a close as one can get to the music.

Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honoured with the prestigious Plus X Award: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dr headphones, and is now manufacturing their own top quality headphones.

Event details:

Cape Town:
Date: 23 March 2013
Venue: Fiction
Address: 226 Long Street, Cape Town
Time: Doors open at 21:00
Cost: At the door – R60
Web tickets – R55 (Limited to 250 tickets)

Artists performing: Richard Marshall, Rob Sloan, Guy Herman, Vanessa Holliday, Roger D’Lux, Floyd Lavine, Diggin4Dodge, JustSmart, Ryan Sullivan, Keren Onay, Les Afrique & A.B (Household Funk).